The Expert

When you hire the best people, it’s important to provide them with the environment where they can do the best work of their lives. It’s important to recognize that those closest to our customers, and closest to the work, often have some fantastic ideas on what will, and what won’t make an impact.

It can be easy to forget sometimes. And sometimes, without thinking about it, it can be possible to not really listen to those who are experts in a certain domain.

If you have seven and a half minutes, I’d encourage you to watch this humourous video featuring an expert, simply called “The Expert”: https://www.youtube.com/watch?v=BKorP55Aqvg

Sadly, I’ve been in these meetings.